I’ve never worked in marketing, so my grasp of direct mail optimization is, at best, layperson: somewhere, my name and address have been coded into a database indicating that I purchased X or contributed to Y, thereby indicating I might want to throw money at Z. While mailing list sellers and database analysts rake in…
Cribs
Given our largely improvisational, seat-of-the-pants approach to existence, Michael and I are surprisingly skilled at planning things: fun crap like parties and vacations, long-term projects like getting Amazon to throw some partner benefits my way, even bonerkillers like how to pay for large unexpected expenses. (And yes, Moses, I am looking at your bionic knee,…
Dollars without sense
So this morning, I initiated a conversation with Michael on Bush’s proposed tax cuts and how our (lack of) marital status bears on our potential 2008 gains. Which is more or less equivalent to my striking up a chat about microwave spectroscopy, or throwing down my two bits on calculating quantities in quantum chromodynamics, in…